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Problem → Solution
Connect a recognisable, everyday care need to one product as a simple routine step.
- Customer Need
- Hair that feels dry, frizzy or hard to manage, or skin that feels dry: “Is there something simple I can add?”
- Relevant Products
- Hair Food Oil Blend, Jojoba Oil, Coconut Oil, Aloe Vera Lotion, Camel Milk Lotion
- Formats
- UGC · Educational video · Influencer
- Creative Direction
- Open on the relatable moment and name the need without exaggerating it. Then show the product and its label, demonstrate the documented use, and close on the product page.
References 4
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Instagram
Problem-first close-up, with the product in hand through the whole application.
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Instagram
A numbered “3 products” structure that makes a routine easy to scan. Borrow the structure, not the claims.
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Education & How to Use
Reduce hesitation by answering one real usage question per asset.
- Customer Need
- “I'm not sure how to use it: how much, when, and how often?”
- Relevant Products
- Hair Food Oil Blend, Coconut Oil, Jojoba Oil, Hair Conditioner Creams
- Formats
- Educational video · Carousel · UGC
- Creative Direction
- One question and three accurate points taken from the product directions, with a clear on-camera demonstration. For example: oil on the roots 30 minutes before shampoo, or coconut oil softening in the palm.
References 2
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Product & Ingredient Understanding
Build confidence in what the customer is buying through transparent, label-based facts.
- Customer Need
- “What's actually in this, and how is it made?”
- Relevant Products
- Jojoba Oil, Coconut Oil (cold-pressed), Hair Food Oil Blend, Aloe Vera Lotion
- Formats
- Educational video · Static design · UGC
- Creative Direction
- Film the real label and walk through ingredients, extraction, sizes and directions, using facts only and no effect claims. Use the brand's family-farm origin in Al Fayoum as a trust layer.
References 2
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Instagram
A “Have you heard of…?” opener with a scannable tick-list. Fill it only with documented facts.
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Comparison & Decision Making
Help customers choose confidently between similar products.
- Customer Need
- “Jojoba or coconut? Oil or conditioner cream? Lotion or butter?”
- Relevant Products
- Jojoba Oil vs. Coconut Oil · Hair Food Oil Blend vs. Hair Conditioner Cream · Aloe Vera Lotion vs. Camel Milk Lotion vs. Shea Butter
- Formats
- Educational video · Carousel · Creator video
- Creative Direction
- Put the products side by side and compare texture, format, listed uses and sizes. End on “choose based on your routine” and never rank effectiveness.
References 2
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Instagram
A creator comparing Egyptian-made products: local-pride discovery in a side-by-side format.
View ReferenceSocial Proof & Trust
Build credibility through genuine, permissioned customer experiences.
- Customer Need
- “Has anyone like me actually tried it?”
- Relevant Products
- Priority products with real buyers willing to share their experience
- Formats
- UGC · Customer testimonial
- Creative Direction
- Film real buyers unscripted, and label each clip clearly as a first impression or longer-term use. Get written permission for paid use, and never script an outcome.
References
This angle will use Al Jasmine’s own customer content once genuine reviews and videos are collected.
Creator Recommendation
Reach new audiences through creators who present the product in their own style, and measure sales, not just views.
- Customer Need
- “Would someone I follow actually use this?”
- Relevant Products
- Hair Food Oil Blend, Jojoba Oil, Aloe Vera Lotion, Camel Milk Lotion
- Formats
- Influencer · Creator video · UGC-style ads
- Creative Direction
- Brief creators on usage and claim limits, not a script. Show their real routine, the texture and the application. Disclose the partnership and secure usage rights so the content can run as ads.
References 5
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Instagram
An Egyptian-Arabic opening question, then a routine that explains why each step is there.
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Offer, Bundle & Value
Turn existing interest into purchases by making value clear.
- Customer Need
- “Is it worth it, and which size should I buy?”
- Relevant Products
- Any in-stock product, e.g. the Jojoba Oil size range (125–1000 ml) or the Shea Butter range
- Formats
- Static design · Product video · UGC
- Creative Direction
- Show the product, one documented use, the size options, and the current offer and terms stated exactly. Recheck price and stock before every launch.
References 1
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